Giuseppe grew up in a small town in Italy near Rimini (known for its craftsmanship). "I was born in a city where everyone was used to the smell of leather". Passionate about shoes since his childhood, he decided to become an independent creator for small workshops. He then became a consultant for the biggest fashion Houses. At night, he devoted himself to his second passion: being a DJ in a club and on the radio. This festive universe of the night will then inspire all its collections. In the 80s he finally could buy his own workshop and launched his eponymous brand focusing on jewelry, embroidery and carved heels. Giuseppe was proud to represent the Italian heritage through his creations, but felt too shy at that time to unveil his first collection in Italy and therefore decided to unveil it at the Plaza Hotel in New York. He seduced the most glamorous women and the greatest celebrities. The designer has now developed his brand by offering jewelry, accessories, as well as man and child lines.