Gianvito Rossi, son of the well-known shoe designer Sergio Rossi, grew up in Rimini, Italy. Passionate about shoes like his father, he began working at the family business at age 17. For more than twenty years, the designer perfected all the luxury craft techniques and developed the ultra-glamorous aesthetic that made his father worldwide recognized. In 2006, Gianvito Rossi challenged himself to start his eponymous brand of luxury women's shoes and set up his showroom in Milan. He then adopted his father’s aesthetic codes while adding a touch of modernity and built his own reputation through ultra-comfortable and lightweight designs. Gianvito Rossi is now nicknamed "the shoe magician" who managed the impossible: make the stiletto heel comfortable.