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Saint Laurent

Saint Laurent

Saint Laurent is one of the biggest fashion Houses of the twentieth century. Founded in the 1960s, it has changed the luxury codes and continues to create new trends.

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Originally from Algeria, Yves Saint Laurent studied drawing at the Chambre Syndicale de la Couture in Paris. He became Christian Dior’s assistant at only 19 years old and took the House’s artistic direction after the sudden death of the great designer. A few years later, his friend Pierre Bergé managed to find an American investor to finance the Yves Saint Laurent fashion House. The prodigy launched his eponymous brand in 1961 in Paris and Pierre Bergé became his mentor. In 1966, he invented the luxury ready-to-wear concept with "Yves Saint Laurent Rive Gauche". The House quickly revolutionized the women's wardrobe by offering iconic pieces and reinventing classics. The Gucci group has subsequently bought it to give it a more international dimension. In 2012, the Artistic Director of the House changed the name "Yves Saint Laurent" to "Saint Laurent". In 2016, the Belgian designer Anthony Vaccarello took over the direction and continues to cultivate the parisian heritage of Saint Laurent.

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