Know-how and family expertise
Patrick and Sandra Melloul settled in Paris with the desire to perpetuate the know-how and expertise of their grandparents and parents owning shoe factories in Tunisia. Sandra having a training in sewing and Patrick having an expertise in the shoe design, their union could only be a strength and an obviousness.
Strong and avant-garde products
In 1985, they opened their first store on the famous Champs-Elysées Parisian avenue. The founders then put forward unique products from artisans living in small Italian provinces. These strong and avant-garde products have captured the eyes of passers-by on the lookout for creativity and originality. The family spirit is felt through a real service and expertise inside the boutique. The increasing number of visits has resulted in the opening of two new stores, a few steps from the first one.
Elitist and international clientele
The brand’s growing reputation in the 1990s brings an elitist and international clientele in the Biondini stores: the princesses of the Arab world as well as American personalities like Beyoncé come to wear at Biondini. The 2000s offer new opportunities for the couple: Les Galeries Lafayette, Le Bon Marché and Le Printemps place them in a prime location alongside the greatest designers. In 2008, José Neves, founder of Farfetch, seduced by the Biondini selection during a trip to Paris, asked Mr. Melloul to be one of the first to offer his selection on his e-commerce.
Finders of tomorrow's trends
The expert eye and the family atmosphere of Biondini Paris can be found today in three eponymous stores on the Champs-Elysées, at Les Galeries Lafayette in Paris, Strasbourg and Nice, at Le Bon Marché, at Le Printemps, on the Farfetch website, and now on their own website Biondiniparis.com. The founders, accompanied by their son Armand (artistic director of the concept) and a team of qualified buyers, unearth the trends of tomorrow among the finest collections of leather goods and shoes in Paris, Milan New York and London. Each product comes from a sharp selection rooted in the Biondini’s DNA: bold, trendy and feminine.
"Successful businesses are those with a soul"